Production Portfolio of Nate DeLong

A closed airport runway, a water truck, and BMW’s with competing tires gave automotive influencers an unforgettable driving experience during Monterey Car Week.

The Ask: Create a celebrity social activation to build online buzz for Dunkin Donuts.

What we did:  we put together a crazy few day spent in downtown Boston with New England Patriot's wide receiver Julian Edelman and his comedy side kick Don. They make friends, meet the people,  and get into shenanigans on their variety show "DDTyme."

The Ask: Ram needed digital videos to live on a Yahoo.com take-over. We wanted to take a closer look into the depth of some of the most iconic objects in country music, as a parallel to the depths of the engineering on a Ram Truck.

What we did: Filmed in a derelict industrial space,  this campaign was an exercise in lighting and camera work, and exploring the depth of seemingly simple objects.

The Ask: After all the success at the first Battle of the Hands, we needed the second attempt to push it as hard as we could in every direction.

What we did: A 4 day design battle, web series, live updated micro sight, social campaign, and slickly branded set helped us make noise for the second year in the row.

Awards: MITX 2015 Best Digital Experiential, Hatch 2015 Bronze Experiential, Hatch 2015

The Ask: The client wanted a "viral video"  along with a multi channel campaign to sell their new hangover relief shot. 

What we did: We had a great time scripting and putting these spots together in a single day of shooting, with a mostly millennial creative team and talent.  I also provided the voice over.

Results:
Media Impressions 77,945,576
Increased Sales 70%
Pre campaign traffic web (4weeks) 733 New visitors
Post campaign traffic web (4 weeks) 24,645 New visitors

Awards: 

2017 Hatch Bronze Digital: Video Short Form Campaign

2017 Hatch Merit Innovative Use of Media Campaign

2017 Hatch Merit Social Media: Paid Campaign

2017 MITX Best Content Marketing Campaign

2017 Internet Advertising Awards: Best Integrated Campaign: Beverage

The Ask: A social activation to highlight the partnership between Dunkin Donuts and Liverpool Football Club.

What we did: A game-day social activation and content shoot for the Dunkin Donuts/Liverpool Football Club partnership.  7am on a saturday at the Phoenix Landing was just the place to capture the excitement of true die hard fans. 

The Ask: SapientNitro has been a partner of MIT's Open Courseware program since it began 15 years ago.  They needed to celebrate the anniversary with a video.

What we did: We told the story in this documentary piece that was unveiled at their OCW Anniversary event and lives on the MIT site.

The Ask: A social activation and film shoot to announce the opening of Webster bank in Boston, Ma.

What we did: A week long activation in the cold streets of Boston with multiple camera crews, a street team of good samaritans, and a truck converted into a bank. 

Awards: 2015 Hatch Merit Award - Experiential Events

A product that really works makes advertising more fun. We had a good time showing the proof of value with a comedian, a mechanics’s garage, and some motor oil.

The Ask: Bring the new Red Sox/Samsung VR experience to the fans, both inside and out of Fenway Park and capture it for a broadcast spot.

What we did:  Hosting an event at the Virtual Dugout inside of Fenway, as well as a parallel event at a nearby sports bar allowed us to capture all of the genuine excitement of the fans' first VR experiences.

The Ask: Make a 30 second broadcast spot to to air on Animal Planet.

What we did: We filmed this on Cape Cod with shelter animals as a pro bono spot for the Petco Foundation.  It was a fun shoot for a great cause. I also have a voice over role in this as well.

Fun Fact: Cats are difficult to film!

The Ask: Create authentic content to live on the FC website showcasing the benefits of the program have for actual people.

What we did.:  We filmed a 2 part documentary series following people doing great work through FidelityCharitable. This project was very rewarding to be able to tell the stories of folks doing good.  Filmed in Boston, Ma. and Charlotte, SC. 

The Ask: To capture my experiences competing in the World Muay Thai Federation championships. 

What we did: I produced this film out of Bangkok, Thailand in 2014. It follows myself and the rest of a small team of American fighters competing at the World Muay Thai Federation Championships. The challenge to produce the film while focusing on competing was huge, but it all paid off with  12 film festival selections to go along with the Heavyweight World Championship Belt.

Awards: 

Winner: Best Documentary: International Film Festival Jakarta

Semi Finalist:  Southeastern International Film Festival

Official Selection: Albuquerque Film Festival & Comic Con

Official Selection: Underground FilmFest

Official Selection: The Boonies International

Official Selection: Laughlin International Film Festival

Official Selection: CineBodega Film Festival

Official Selection: Festival Sayulita

Official Selection: South Carolina Cultural Film Festival

Official Selection: Cayman Islands International Film Festival

Official Selection: American Movie Awards

Official Selection: Accolade Global Film Festival

The Ask: Create a piece of authentic content to build the partnership between Ram Trucks and the UFC.

What we did: We followed fighter John "Doomsday" Howard as he attempted to regain his position in UFC after losing his contract, and learned what true toughness is along the way. 

The Ask: Create a "viral" video to help get Xander "X" Bogaerts voted into the MLB All Star game. We had 24 hours to concept, shoot, and edit.

What we did:We put a big red X on our intern and hit the streets...

The Ask: A pro bono project to capture the important role that the West End House Girls Camp plays in the lives of young women.

What we did: We filmed on their campus for a day and got some great footage.

Awards: 2016 Hatch Bronze - Cause Related Marketing

The Ask: Film a case study to capture the result of a collaboration between Sprint and Sapient to build the Sprint: Store of the future.

What we did: Filmed on location in Kansas City, Mo. we interviewed executives from both companies as well as capturing the layout and function of the store its self.

The Ask: Create the first broadcast collateral for an emerging brand with a very small budget. 

What we did: we scripted and shot 2 15 second broadcast spots for the target consumers. I also provided the voice over.

Results: 500% sales increase in target markets.

The Ask: Find a creative way to promote Sapient as a creative agency (that wasn't handing out squeezy balls) as a marketing partner for Adobe at their yearly convention.

What we did: A truly dynamic production project. I simultaneously produced and hosted this event for 4 days at the LA convention center. We then cut the video in 24 hours and presented it at the last day of the ADOBE MAX conference.  

Awards:

MITX: 2014 best digital experiential

Hatch: 2014 Bronze Experiential, 2014 Merit Event

The Ask: Capture the stories of SapientNitro Accelerated Prototyping, one of the coolest programs at Sapient.  

What we did: We scripted and shot short stories as well as documentary style pieces of the teams as they rapidly prototype new products and technologies.

The Ask: Table Manners was a successful recurring event series looking to turn into a full fledged brand.

What we did: I helped develop the brand identity, clothing line, website and web series. My love of turntablism hardly made it seem like work though.

The Ask:  to create  videos to assist with pitches, client relationships, or internal communications with little-to-no budget, and limited time.

What we did: Using any and all available resources, run and gun became our mantra. These videos, while always challenging, really pushed us to be innovative.

The Ask:  The Innovation department wanted to spread the word that innovation was everyone's responsibility.

What we did: We put employees into our take on old propaganda posters and displayed them throughout the office.

The Ask: Promote Uno's new Chicago Thin Crust pizza.

What we did: These radio spots were recorded in NY and Boston for the Uno's Thin Crust Pizza campaign.

The Ask: Cyclops had a seriously powerful video conferencing platform, but when they came to us, they had zero branding or UX/UI polish. This was a rare opportunity to help them build their brand and software from the ground up.

What we did: We not only designed their entire logo and branding system, but we designed their web page as well as their software's UX look. 

The Ask: Bring 360Fly's new VR Camera into the hands of the people who want it most: Extreme Athletes. 

What we did: A month long tour across the country across land, sea, and snow.  We stopped at skate parks, surf spots, half pipes and more on a quest to capture the most exciting 360 content on the fly.

The Ask: create as many different pieces of content in different mediums for the FAST media buy.

What we did: I helped to write, and produce these campaign pieces, providing the voice over and engineering for the radio spots as well as making a cameo in the Instagram portion.

The Sapient Razorfish Hit Squad.

Tiny Docs has a noble mission to educated kids before they undergo medical treatment.

The Ask: They needed a brand identity system.

What we did:  We gave them a beautiful, fully developed system to go to market with.

Awards: 2015 Hatch Merit Brand Identity System